Innovation and development work happy
Innovation and development, constantly looking for the source of innovation, and constantly improve the innovation mechanism, and constantly review innovative achievements, causes the enterprise to sustainable development.
Happy work: only happy employees, customers will be happy, only the customer happy, enterprise will be happy.
To become a kind to enjoy cooking with safety, environmental protection, art, convenient kitchen utensils and appliances, construction of fashion, taste life.
Become a global cooker brand leader through the product innovation, management innovation, and constantly develop the market, leading the trend of The Times.
People-oriented integrity management based on the Chinese around the world
On to honour and to be close to and internal and external to circle
Modest and polite gratitude learning
Exceed customer expectations, leading the industry standard
Energy saving and consumption reduction and recycling spare resources, protect the earth, do environmental friendly enterprise.
In a planned way has the ability to play have progress
Thrift is rich, the cost is the source of profits
Sincere, solidarity, mutual assistance and cooperation